An instant messaging application by Meta, has introduced another new feature for users with a business profile. This feature allows users to search for and chat with businesses on the platform, along with the option to even shop. Products. With this update, WhatsApp Business users can search for businesses by category, such as: B. banking, travel, or search by name. However, it is currently restricted to select countries including Brazil, Colombia, Indonesia, Mexico and the United Kingdom.

In a blog post shared on the online site, WhatsApp said the new feature will help users in Business Profile easily communicate with businesses using the messaging app instead of storing their phone numbers in Contacts or looking up the details trading websites. The ability to search for a company is currently being rolled out in Brazil, Colombia, Indonesia, Mexico and the UK. Users in these countries can use the WhatsApp Business platform to find contact information for other companies. In addition, users can also make purchases directly through WhatsApp instead of visiting a website. The instant messaging platform has partnered with multiple payment partners to allow users to purchase products directly from the application itself.

The feature works similar to the JioMart shopping experience that launched in India a few months ago. Now it is expanding to other countries. As shared by WhatsApp, the feature is safe and protects users’ privacy.

WhatsApp allows people can make a secure payment directly from a chat using their credit or debit card details.

“This seamless checkout experience will be a game changer for individuals and businesses looking to buy and sell on WhatsApp without having to go to a website, open another app, or pay in person,” the spokesperson stated